Figure 3-3 is a fictional product space diagram for ready-to-eat breakfast cereal. The diagram shows how...

 

Transcribed Image Text:

Figure 3-3 is a fictional "product space" diagram for ready-to-eat breakfast cereal. The diagram shows how target customers rated several brands of cereal along two product dimensions which have been identified only as Dimension A and Dimension B. respectively. The diagram also shows 8 segments of customers grouped together on the basis of similar "ideal points. " For example, customers in segment #8 desire a lot of both attribute A and B. Study Figure 3-3 carefully and then answer the following questions. FIGURE 3-3 Product Space for Ready-to-Eat Breakfast Cereal Dimension B • Apple Jacks # 2 • Franken-Berry Froot Loops Sugar Corn Pops #5 Cocoa Crispies Lucy Charms • Frosted Fruity Pebbles Cap'n Crunch .. # 4 Flakes Crunch Berries Cracklin' Bran Trix • # 6 Dimension A • Most #1 Raisin Bran Hearty Frosted Granola Mini-Wheats Quaker • 100% Natural • All-Bran • Sun Country Granola #3 Life • Total . # 7 Special K Product 19 Rice Krispiese • Com Chex • Cheerios #8 Nutri-grain Dimension B Shredded Wheat ome Question 1 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension A appear to represent? [select two best possibilities that apply] healthy and natural O price targeted to kids amount of processing amount of vitamins amount of calories Question 2 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension B appear to represent? [ select two best possibilities that apply] sugar content fiber content price amount of vitamins organic targeted to kids versus adults Figure 3-3 is a fictional "product space" diagram for ready-to-eat breakfast cereal. The diagram shows how target customers rated several brands of cereal along two product dimensions which have been identified only as Dimension A and Dimension B. respectively. The diagram also shows 8 segments of customers grouped together on the basis of similar "ideal points. " For example, customers in segment #8 desire a lot of both attribute A and B. Study Figure 3-3 carefully and then answer the following questions. FIGURE 3-3 Product Space for Ready-to-Eat Breakfast Cereal Dimension B • Apple Jacks # 2 • Franken-Berry Froot Loops Sugar Corn Pops #5 Cocoa Crispies Lucy Charms • Frosted Fruity Pebbles Cap'n Crunch .. # 4 Flakes Crunch Berries Cracklin' Bran Trix • # 6 Dimension A • Most #1 Raisin Bran Hearty Frosted Granola Mini-Wheats Quaker • 100% Natural • All-Bran • Sun Country Granola #3 Life • Total . # 7 Special K Product 19 Rice Krispiese • Com Chex • Cheerios #8 Nutri-grain Dimension B Shredded Wheat ome Question 1 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension A appear to represent? [select two best possibilities that apply] healthy and natural O price targeted to kids amount of processing amount of vitamins amount of calories Question 2 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension B appear to represent? [ select two best possibilities that apply] sugar content fiber content price amount of vitamins organic targeted to kids versus adults Figure 3-3 is a fictional "product space" diagram for ready-to-eat breakfast cereal. The diagram shows how target customers rated several brands of cereal along two product dimensions which have been identified only as Dimension A and Dimension B. respectively. The diagram also shows 8 segments of customers grouped together on the basis of similar "ideal points. " For example, customers in segment #8 desire a lot of both attribute A and B. Study Figure 3-3 carefully and then answer the following questions. FIGURE 3-3 Product Space for Ready-to-Eat Breakfast Cereal Dimension B • Apple Jacks # 2 • Franken-Berry Froot Loops Sugar Corn Pops #5 Cocoa Crispies Lucy Charms • Frosted Fruity Pebbles Cap'n Crunch .. # 4 Flakes Crunch Berries Cracklin' Bran Trix • # 6 Dimension A • Most #1 Raisin Bran Hearty Frosted Granola Mini-Wheats Quaker • 100% Natural • All-Bran • Sun Country Granola #3 Life • Total . # 7 Special K Product 19 Rice Krispiese • Com Chex • Cheerios #8 Nutri-grain Dimension B Shredded Wheat ome Question 1 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension A appear to represent? [select two best possibilities that apply] healthy and natural O price targeted to kids amount of processing amount of vitamins amount of calories Question 2 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension B appear to represent? [ select two best possibilities that apply] sugar content fiber content price amount of vitamins organic targeted to kids versus adults Figure 3-3 is a fictional "product space" diagram for ready-to-eat breakfast cereal. The diagram shows how target customers rated several brands of cereal along two product dimensions which have been identified only as Dimension A and Dimension B. respectively. The diagram also shows 8 segments of customers grouped together on the basis of similar "ideal points. " For example, customers in segment #8 desire a lot of both attribute A and B. Study Figure 3-3 carefully and then answer the following questions. FIGURE 3-3 Product Space for Ready-to-Eat Breakfast Cereal Dimension B • Apple Jacks # 2 • Franken-Berry Froot Loops Sugar Corn Pops #5 Cocoa Crispies Lucy Charms • Frosted Fruity Pebbles Cap'n Crunch .. # 4 Flakes Crunch Berries Cracklin' Bran Trix • # 6 Dimension A • Most #1 Raisin Bran Hearty Frosted Granola Mini-Wheats Quaker • 100% Natural • All-Bran • Sun Country Granola #3 Life • Total . # 7 Special K Product 19 Rice Krispiese • Com Chex • Cheerios #8 Nutri-grain Dimension B Shredded Wheat ome Question 1 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension A appear to represent? [select two best possibilities that apply] healthy and natural O price targeted to kids amount of processing amount of vitamins amount of calories Question 2 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension B appear to represent? [ select two best possibilities that apply] sugar content fiber content price amount of vitamins organic targeted to kids versus adults Figure 3-3 is a fictional "product space" diagram for ready-to-eat breakfast cereal. The diagram shows how target customers rated several brands of cereal along two product dimensions which have been identified only as Dimension A and Dimension B. respectively. The diagram also shows 8 segments of customers grouped together on the basis of similar "ideal points. " For example, customers in segment #8 desire a lot of both attribute A and B. Study Figure 3-3 carefully and then answer the following questions. FIGURE 3-3 Product Space for Ready-to-Eat Breakfast Cereal Dimension B • Apple Jacks # 2 • Franken-Berry Froot Loops Sugar Corn Pops #5 Cocoa Crispies Lucy Charms • Frosted Fruity Pebbles Cap'n Crunch .. # 4 Flakes Crunch Berries Cracklin' Bran Trix • # 6 Dimension A • Most #1 Raisin Bran Hearty Frosted Granola Mini-Wheats Quaker • 100% Natural • All-Bran • Sun Country Granola #3 Life • Total . # 7 Special K Product 19 Rice Krispiese • Com Chex • Cheerios #8 Nutri-grain Dimension B Shredded Wheat ome Question 1 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension A appear to represent? [select two best possibilities that apply] healthy and natural O price targeted to kids amount of processing amount of vitamins amount of calories Question 2 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension B appear to represent? [ select two best possibilities that apply] sugar content fiber content price amount of vitamins organic targeted to kids versus adults Figure 3-3 is a fictional "product space" diagram for ready-to-eat breakfast cereal. The diagram shows how target customers rated several brands of cereal along two product dimensions which have been identified only as Dimension A and Dimension B. respectively. The diagram also shows 8 segments of customers grouped together on the basis of similar "ideal points. " For example, customers in segment #8 desire a lot of both attribute A and B. Study Figure 3-3 carefully and then answer the following questions. FIGURE 3-3 Product Space for Ready-to-Eat Breakfast Cereal Dimension B • Apple Jacks # 2 • Franken-Berry Froot Loops Sugar Corn Pops #5 Cocoa Crispies Lucy Charms • Frosted Fruity Pebbles Cap'n Crunch .. # 4 Flakes Crunch Berries Cracklin' Bran Trix • # 6 Dimension A • Most #1 Raisin Bran Hearty Frosted Granola Mini-Wheats Quaker • 100% Natural • All-Bran • Sun Country Granola #3 Life • Total . # 7 Special K Product 19 Rice Krispiese • Com Chex • Cheerios #8 Nutri-grain Dimension B Shredded Wheat ome Question 1 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension A appear to represent? [select two best possibilities that apply] healthy and natural O price targeted to kids amount of processing amount of vitamins amount of calories Question 2 0.2 pts Based on your interpretation of Figure 3-3, what product feature does Dimension B appear to represent? [ select two best possibilities that apply] sugar content fiber content price amount of vitamins organic targeted to kids versus adults

Answer rating: 100% (QA)

In Dimension A the two best possibilities are amount of calori... View the full answer