Question: Figure 6 - 4 shows the three buy classes encountered by organizational buyers. Column B is referred to as a new buy. straight rebuy. standard

Figure 6-4 shows the three buy classes encountered by organizational buyers. Column B is referred to as a
new buy.
straight rebuy.
standard reorder.
typical buy.
modified rebuy.
Figure 6-4 shows the three buy classes encountered by organizational buyers.

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