$-$ Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is Select all that apply.

$-$ What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.

$-$ Which of the following is NOT a stage in the buyer's journey?

$-$ Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer's journey?

$-$ Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer's journey?

$-$ Fill in the blank: A paid media plan is the bridge between your and your business goal.

$-$ Which of the following is NOT an ad targeting strategy?

$-$ With contextual targeting, you could reach people who:

$-$ Which of the following ad copy examples follows the best practices for simplifying language?

$-$ True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.

$-$ Which ad creative best practice$($s$)$ are displayed in the example below? Select all that apply.

$-$ Which ad creative best practice$($s$)$ are displayed in the example below? Select all the apply.

$-$ What are best practices for optimizing your conversion path? Select all that apply.

$-$ Which ad types are available on social media platforms? Select all that apply.

$-$ What do sponsored messages on Facebook Messenger allow you to do$?$

$-$ What is one benefit of running search ads for brand keywords?

$-$ Fill in the blank: A keyword set to match type will display your ad if the search term includes that keyword, or a very close variation.

$-$ Which of the following represents a phrase match keyword?

$-$ What elements should be included in your search ad copy? Select all that apply.

$-$ Scenario: You work for H$.$Bloom, a flower delivery company. You are running a paid search ad for the keyword "flower delivery" that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad's performance? Select all that apply.

$-$ What's the difference between first$-$party cookies and third$-$party cookies?

$-$ If your business has a short buying cycle, which attribution model should you use?

$-$ In what order should the steps to conduct a marketing experiment be completed?

$-$ Based on the data below, which is the most effective advertising campaign?

$-$ Based on the data below, what is the return on ad spend $($ROAS$)$ for the campaign?

$-$ Based on the data below, what is the return on ad spend $($ROAS$)$ for the campaign?

$-$ Which metric best helps you convey the value of your advertising strategy? $-$ True or false: Digital advertising is a targeted, data$-$driven advertising strategy for reaching consumers online at every stage of the buyer's journey.

$-$ Select all that apply. The problem with early online advertising was that ads were:

$-$ What should your consideration stage ads do$?$

$-$ Which of the following is NOT one of the three elements of a marketing mix?

$-$ How often should you evaluate your paid media budget?

$-$ Which of the following is NOT an automated bidding strategy?

$-$ Fill in the blank: Retargeting an example of targeting.

$-$ What is the difference between pixel$-$based retargeting and list$-$based retargeting? Select all the apply.

$-$ Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?

$-$ Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?

$-$ Fill in the blank: The goal of a commerce ad is to increase

$-$ Following the rule of thirds helps you:

$-$ What is conversion rate optimization $($CRO$)?$

$-$ A Facebook core audience is based on:

$-$ What is the benefit of advertising in Instagram Explore?

$-$ Which of the following goals are options available for advertising on Twitter? Select all that apply.

$-$ What type of company would be most likely to find success advertising on Pinterest?

$-$ What is one ad type that is unique to Snapchat?

$-$ What can you most easily accomplish by advertising on TikTok?

$-$ What is the difference between a brand keyword and a non$-$brand keyword?

$-$ Fill in the blank: A keyword set to match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

$-$ If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

$-$ Which of the following represents an exact match keyword?

$-$ What symbol would you use to add a broad match modifier?

$-$ What symbol would you use to add a negative keyword?

$-$ Tru