Question: ( fill in the blank ) - type the answer. Adam Gladwell makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during

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type the answer.

Adam Gladwell makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Adam. He advertises more aggressively and sells most of his snowboards around this time. In this case, Adam is most likely to use a

____

segmentation approach.

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