Fill$-$in$-$the$-$blank

When customers indicate they know the brand when the name is presented to them it is referred to as

The value that brand image offers retailers is referred to as

When customers mention a specific brand name first when they are asked about the type of retailer, category or type of service it is referred to as

$A(n)$ is a distinguishing name or symbol that identifies the products offered by a seller.

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Unaided recall

Top$-$of$-$mind awareness

Aided recall

Brand

Brand association

Brand equity