Fill in the blanks below: a) demonstrates the basic profitability of the product (or service) before operating expenses, taxes and interest are added in. b) indicates what percentage of every amount invested in the business (in terms of assets) has been returned as profit. Question 4 2 pts There are two different ratios that measure a company's ability to pay its bills within the next year. These are especially important for small companies. a) The more conservative, more cautious ratio is called: b) The other, less conservative ratio is called