Fill in the blanks

Complete each statement with the correct word(s).

1. Downward SERP movement can be the result of _________, such as search engine penalties for violating their guidelines.

2. Both an active presence and a fully-optimized ________ are important on social media for B2C organizations.

3. Although social media activity will not directly influence search engine rank, _________ in social media activity can increase traffic to a site, which can indirectly influence SERP rank.

4. By collecting data and creating detailed ______, SEO professionals can develop on-page and off-page content that is more likely to engage a websites audience.

5. Every online interaction between a customer and a business is an opportunity to strengthen a relationship. Mapping these ____ on a customer journey map can ensure website content engages at all points along the customers journey.

6. Videos should have accurate but natural titles and descriptions, as well as attractive _____ and fast upload speeds.

7. Strong SEO work includes optimizing _________ , ensuring businesses have and manage their presence on platforms such as the Better Business Bureau and Yelp.

8. _______ keywords are generally considered the most valuable to a webpage because they are used most often by searchers visiting the page.

9. In the URL https://www.nexgentime.co.uk/mens/leather.html, www.nextgentime.com is called the _________ .

10. Karissa has opened a new pottery studio and launched a website. It would be a good idea to use pottery studio in the _______ of any links she gets to her website.

11. Since many people scan webpages before reading them in detail, well-organized content should use __________ to help users find the sections most relevant to their needs.

12. A company with national presence may want to consider both .com as well as geographical ______ , such as .ca, when purchasing domains.

13. Rowenas, a local womens clothing retailer, saw an increase in online sales after implementing __________ on their site. Their SEO professional believed that having this simple navigation path at the top of most product pages made it easier for users to navigate between products and shopping.

14. A _________ is returned when the original destination page cannot be found.

15. When Julian took over SEO work on an existing website, he initially had to update many of the alt tags and _________ so search engines had better page information for indexing and SERP displays.

16. Although SEO is a constantly changing field, most search engines offer clear ____________ to provide a clear understanding of recommended and acceptable SEO techniques.

17. In addition to an accurate and descriptive file name, fully optimized multimedia should also have accurate and descriptive ______________.

18. Effective backlink campaigns can increase SERP rank, ________ , and traffic.

19. After carefully analyzing which ______ brought users to the site, Riza made changes to the list of commonly used search terms and updated the website copy accordingly.

20. SEO professionals focus on optimizing websites, but ______ SEO work is equally important, through backlinks, blogging, social media, etc.

21. Since most users are frustrated with 404 pages, it is important to check for _________ regularly and fix them.

22. Generally displayed in the tab of the top of the window, ______ need to be concise but descriptive.

23. A local university uses the ________ attribute in its online student forums to prevent user-generated links in forums from affecting its rand with search engines.

24. When testing landing pages, creating a ________ can identify which parts of the page are drawing users attention and help guide page improvements.