Fill out the HIT list document using the ad agency document.

AD AGENCY

General Briefing Notes

Noble Advertising are the best in the business. They have a fantastic reputation in the cut$-$

throat world of advertising. There is a great demand amongst photographers and writers to get

work from Noble. They are always able to get good people.

Quickflash has been providing photographs to Noble Advertising for the past six months. Their

work is considered top quality and has won several awards for Noble in a short time. From an

artistic point of view, all is well. However, the same cannot be said for the communication

between the two companies.

Quickflash has just celebrated its first anniversary and are still trying to establish themselves in

business. As there are only three people at Quickflash, certain areas of administration are not

given the attention that might be given by a bigger company.

A disagreement has occurred between Quickflash and the Administration Department at Noble.

The problems are that Quickflash have missed some deadlines by one or two days. There have

even been several instances where photos have turned up $3$ weeks early. The second

complaint is that Quickflash often mixes up orders. They might send $10{20}^{\text{'}\text{'}}$ and $1530",$ but

the order was for $1520"$ and $1030".$ On the other hand, Quickflash are not very happy about

Noble's payment structure, they say that they must wait too long for their money. They are a

small company and should not be denied cash flow by bigger companies.

Noble have requested a meeting at their head office.

Confidential Notes for Quickflash

There are only $3$ of you in the company. You realize that your office organization could be

better, but you have re$-$invested all your earnings in state$-$of$-$the$-$art cameras and camera

equipment. You have only been in business one year and are nowhere near your potential.

You agree that you have made errors on past orders. You sometimes didn't have the time to

write clear invoices and just lumped the jobs together and hoped they could figure out the

details. Once you even sent a handwritten invoice. Administration is not your strong point, but

you realize you need to be more exact. However, recently you think your record has been good

because there haven't been as many calls from Nobel bookkeeping department.

About half the orders are made over the phone and therefore you will not take responsibility for

those errors, as it cannot be certain who said what. In fact, you have a recorded message on

your answer machine that contains an incorrect order. You also know that your pricing structure

does not have very clear guidelines.

To maintain your independence $($you have other clients and are trying to expand your customer

base$)$ and cover your administration and communication needs, you would like to have your

own back$-$office equipment, rather than be tied to any of your clients with their systems. You are

also not interested in hiring anyone, nor tying yourself in any way to another company or

organization.

You have priced a total communications system that will grow with you and includes a server, $4$

computers with office software, CRM $($Customer$-$Relationship$-$Management$)$ software, photo

editing software $($Adobe Suite$),$ iPhones and iPads. Such a system would cost $20,000.$ You

have $10,000$ available but you also need to invest at least $4,000$ in new camera equipment.

Your bank has agreed to provide a loan of $8,000$ at $5\%.$ You would like to get some kind of

advance or prepayment from Nobel to ease your cash flow.

You would like to continue working with such a prestigious company as Noble Advertising, and

there has been a lot of interest in your work from other companies, too. Having a majority of

your income from Noble or working exclusively for Noble is not an option. However, to be linked

with Noble can only be beneficial to your future. H$-$I$-$T e$-$List for CLF

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