Final Assignment MKT100 Complete a marketing plan for a new product (can be any new product) using the principles learned in this course based on the following outline for submission and review. This assignmen is worth 25% of your final mark. This project will be presented to the class so prepare a PowerPoint presentation as well as a brief written report. Executive Summary A brief summary of current affairs and possible changes. Followed by your recommendations for target market and segments as well as the execution of the marketing plan. Situational Analysis 5CS Customer: Demographics, buying behaviour, why they buy/don't buy, future concerns Company: SWOT analysis, future strategies