Question: Final Exam Read the Case Amazon Goes Global 2 0 2 0 and answer the questions below: Questions: Why did Amazon initially consider international expansion?

Final Exam

Read the Case

Amazon Goes Global

2020

and answer the questions below:

Questions:

Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon

s industry?

Why did Amazon choose the United Kingdom as its first foreign entry location and not other countries such as Canada and Australia? What strategies did Amazon use in the United Kingdom?

Why did the company choose to enter Japan after the United Kingdom and Germany? What strategies did Amazon use in Japan? Did these strategies make sense?

Why did Amazon fail in China?

Was there any pattern across Amazon

s international entries?

Given Amazon

s overall performance domestically and globally, the outbreak of COVID

- 19,

and the company

s mission, vision, and strategic plan, what step should it take next? Should Amazon continue global expansion into new markets? What should Amazon do with its less successful international operations?

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