Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon's industry?
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Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon's industry?
Q 2) Why did Amazon fail in China?
Q 3) Was there any pattern across Amazon's international modes of entry?
Q 4) Given Amazon's overall performance domestically and globally, the outbreak of COVID, and the company's mission, vision, and strategic plans, what steps should it take next? Should Amazon continue global expansion into new markets? What should Amazon do with its less successful international operations?
Discussion: Amazon Goes Global 2020
Read the Harvard Business School (HBS) case titled "Amazon Goes Global 2020"
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