Final Project DESIGNING A CANDY BAR Exercise Perspective . Assume you are going to develop a new candy bar and roll it out in the Kuwaiti market. Develop your marketing strategy for the product including: 1. Identifying and defining your target market (i.e. choose the appropriate base of segmentation that you've learned from chapter 9). 2. Based on your answer to question 1 and after determining your point of difference and market positioning. Develop your marketing mix (4Ps) of your new product. 3. How would you suggest adapting your marketing objective and marketing mix throughout the product lifecycle of your new chocolate (Bonus Question)DESIGNING A CANDY BAR HANDOUT MARKETING PROGRAM AND POINTS OF YOUR MARKETING ACTIONS DIFFERENCE What is it? (Product) Specify features, benefits, form, size, etc. and why How much will consumers pay for It? (Price) Specify cost and why How will consumers find out about it? (Promotion) Specify methods to inform and generate trial and why Where will consumers buy it? (Place) Specify types of retailers and why How is it different from others? (Points of Difference) Specify why it is superior to competitors' offerings