Final Project Objectives: You are expected to demonstrate your knowledge and ability to I. Explain in your own words the key ideas behind fundamental techniques in data analytics, including dashboarding, classification, clustering and AB-testing: II. Identify new opportunities to use these techniques across business domains to guide decision making; III. Confidently apply these techniques to novel problems using a combination of Excel and JMP; IV. Formulate and communicate actionable business recommendations based upon your analysis, including its limitations; V. Critically assess the validity of analytics-based recommendations in the context of specific business decisions