Final Research Paper Topic Approval

• Write the following three elements of your Final Research Paper:
  • Title - describing exactly, and in detail, what you are covering in the paper, in statement form (not in question form).
  • Thesis Statement (up to 50 words, maximum) - describing what you intend to prove, specifically (not a vague, general description of a problem).
  • Abstract (up to 100 words, maximum) - describing what you plan to do in the paper (purpose: "This paper will...") and how you will achieve it (methodology).
• Be veryspecific. Avoid vague, general, or theoretical statements.
• Post your proposed Title, Thesis Statement, and Abstract for your instructor's approval.
• You must receive instructor's approval at this stage beforeyou submit your Outline in Assignment 5ii.

Answer From Course Hero Team

Title: The Impact of Social Media Influencers on Consumer Purchase Decisions: A Quantitative Analysis of Generation Z.

Thesis Statement: This research aims to prove that social media influencers significantly influence the purchase decisions of Generation Z consumers through a quantitative analysis of their engagement, trust, and perceived authenticity, thereby highlighting the crucial role of influencer marketing in contemporary consumer behavior.

Abstract: This paper will investigate the influence of social media influencers on consumer purchase decisions, focusing specifically on Generation Z, the digital-native demographic. This research aims to analyze the impact of influencer engagement, trust quantitatively and perceived authenticity on the buying behavior of Generation Z consumers.

` The methodology involves surveying a sample of Generation Z individuals to collect data on their interaction with social media influencers and subsequent purchase decisions.

The findings will contribute to a deeper understanding of the role of influencer marketing in shaping consumer behavior, aiding marketers in formulating effective strategies to engage with this influential consumer segment.

Fernandez-Calienes, Raul: Jun 3 at 4:26 pm Good start - to improve: Title - make more specific. What context - sector, industry? When - time frame? Where - location? Thesis - write more directly (e.g., remove "This research aims to prove that"; start at "Social media..."); instead of describing a problem, write a single sentence that you intend to prove. Abstract - write more directly (e.g., "investigate" how? "analyze" by doing what? "authenticity" defined by whom? Using what criteria?). Methodology - surveys, samples, questionnaires, interviews, etc. with human subjects require a detailed proposal, submission, and formal approval by the IRB. You likely will not have time for that entire process to be completed in this short course. Avoid making assumptions; avoid conclusory language (e.g., instead of "will," use "likely will"). Be very specific. You may resubmit if you wish.- Fernandez-Calienes, Raul

Score:1/5

Module 3 Assignment ii Assignments	Jun 4 by 11pm		Click to test a different score1 / 5	1

NB. I may resubmit it again