Idle production capacity may be related to inventory or capacity management. How would the pricing component of

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Idle production capacity may be related to inventory or capacity management. How would the pricing component of the marketing mix reduce idle production capacity for (a) A car wash,
(b) A stage theater group,
(c) A university?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:11 AM

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Idle production capacity may be related to inventory or capacity management. How would the pricing component of

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Marketing The Core

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