Question: Finance Detective Case ( Financial Statement Analysis, A Strategic Perspective, Clyde P . Stickney / Amos Tuck School of Business Administration, Darthmouth College ) Effective

Finance Detective Case
(Financial Statement Analysis, A Strategic Perspective, Clyde P. Stickney/Amos Tuck School of Business Administration, Darthmouth College)
Effective financial statement analysis requires an understanding of the economic characteristics of the firm being analyzed. Many of these economic characteristics are captured in the relationship between various financial statement items. The exhibit presents condensed financial statement information for firms in 13 different industries. Balance sheet and income statements items are expressed as a percentage of total revenues (that is, all amounts are divided by total revenues for the year). The 13 companies (all corporations except the professional basketball franchise) shown represent the following industries:
Advertising agency
Aerospace manufacturer (significant government contracts)
Beer brewery
Computer manufacturer
Department store chain
Distiller of hard liquor
Electric utility
Finance company (also involved in leasing)
Grocery store chain
Life insurance company
II. Pharmaceutical company
Professional basketball franchise (a partnership)
Steel manufacture
Use whatever clues that you can to match the companies in the exhibit with the industries listed above.
 Finance Detective Case (Financial Statement Analysis, A Strategic Perspective, Clyde P.

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