Finance Question Amazon.Com: Supply Chain Management

Part 1

The case provides multiple years of limited financial information for Amazon, along with similar financial information for two of Amazon's competitors.

1. Perform a financial analysis using analytical methods that you feel are most relevant for Amazon's future success. Your analysis should focus on at least four key ratios, trends, and a brief comparison with Wal-Mart and Target.
2. What recommendation would you make to Amazon?

Part 2

The Balanced Scorecard has been called a strategic performance measurement system. Considering the factors that are key for Amazon's continued success, prepare a Balanced Scorecard and a Strategy Map for the company. The Balanced Scorecard must identify objectives and measures that relate to critical success factors from the case information. You should identify at least two objectives for each Balanced Scorecard perspective. You should also provide two performance measures for each objective. The part of the Balanced Scorecard related to the supply chain should be more detailed than the other three perspectives. The Strategy Map must show specific cause-and-effect relationships among the objectives.

20015,2016, 2017,2018 financial information of Amazon, walmart and target