Financial Analysis and External Stakeholders

Identify and select two competing companies in the same industry and complete the following comparison analysis for the most recent 3 years:

• Trend Analysis
• Common Size Analysis
• Ratio Analysis (2 profitability ratios, 2 solvencies, and 2 liquidity ratios most relevant to that industry)
• Discuss your findings by identifying which company of the two companies is the strongest (support your position using the financial data).
• Identify and discuss which of the financial analysis tools is most useful to management and investors in analyzing the companys performance.