Question: Find 2 articles that are recent and relevant to your assigned brand and product category (Electric Vehicles - EV) and conduct a SWOT analysis (see

Find 2 articles that are recent and relevant to your assigned brand and product category (Electric Vehicles - EV) and conduct a SWOT analysis (see Exhibit 2.3). Do NOT analyze the general brand (for example, Toyota) but the specific model (for example, Toyota Prius).

Identify 2 Opportunities and 2 Threats for the brand you were assigned.

Associate the article information with the following Environmental Forces by answering the related question:

  1. Culture What cultural trends support/hinder the EV industry?
  2. Demographic cohort what demographic groups are more attracted to electric cars?
  3. Technology what are the technological advancements in the EV industry?

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