Question: Find a company that has recently announced a foreign entry decision. Explain (1) why the company might have chosen that particular market and (2) the

Find a company that has recently announced a foreign entry decision. Explain (1) why the company might have chosen that particular market and (2) the mode of entry (licensing, joint-venture, subsidiary, etc.) and why this makes sense.

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Recently IKEA the Swedish furniture retailer announced its entry into the market of New Zealand Lets explore why IKEA might have chosen this particula... View full answer

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