Question: Find a direct mail piece that has been received by your household. If you are a resident student and do not have direct mail, you

Find a direct mail piece that has been received by your household. If you are a resident student and do not have direct mail, you can ask someone for a piece or go online and find an example. Take a picture of the piece. 1) Discuss the positives and negatives of the piece, not just specific to its design, but how it relates to at least three positives and three negatives discussed in the lecture. 2) What are some ways that this direct mail campaign could be effectively used in conjunction with other elements of the media mix (i.e. TV, radio, print, etc.? 3) Include the picture of the piece in your upload

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