Find a long$-$form blog post, whitepaper or case study online $($via Google searching or going to a website you know that has one of these content types$).$ Analyze the content, and its role within the inbound marketing funnel using the following outline:

Provide the name$/$url of the content. Identify the content format.

How does the content fit with what you learned about it this week $($length$,$ subject, structure, content$)?$

Does the content go more in$-$depth than the Attract stage content you explored? In what ways does it go more in$-$depth? Would it make you more interested in the company$/$solution$?$

How does this content align with the Convert stage of inbound marketing and the Consideration stage of the buyer's journey?

Try to identify an example of content that preceded your subject content in the funnel $($ie$.$ what Attract stage content had a call$-$to$-$action or link that leads prospects to the whitepaper, case study or long$-$form blog$).$ Some sites include navigation links such as "Case Studies" or "Whitepapers".

How does the subject content go beyond the basic information$/$answers provided in a preceding blog post or content?

What is the call$-$to$-$action or next step presented in your content that takes the reader to additional content or to a product landing page for the "Close" stage of the funnel?

Based on your analysis of the content, what have you learned about the role of Conversion content and the specific content format you examined?