Find and explain two advertisements that illustrate each of the four motivational functions of attitudes (i.e., utilitarian function, ego-defensive function, value-expressive function and knowledge function. Total of eight examples). List out all the advertisements. Describe how each advertisement in either reinforces an existing attitude or is aimed at changing an attitude.

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The attitudes of consumers are important for marketers as they help them in developing promotional messages Attitudes have four functions they are uti... View the full answer