Find at least 3 errors in the questionnaire below. They could be related to the types of questions, order bias, incorrect response options, sequence, branch logic or branch questions, anything related to asking good questions and questionnaire design.

List the 3 errors and explain why they are errors. Re-write the question, or order, or suggest another way of presenting to fix the error (Rubrics 2.5 for 3 errors and explanation. 2.5 for rewrite or represent)

Mayonnaise Survey

PROGRAMMING NOTE:

IF

Q1. What mayonnaise or mayonnaise type dressing have you purchased in the past 12 months? (SINGLE RESPONSE)

Definition and time frame to be confirmed by client- confirmed

• Hellmanns
• Heinz
• Kraft
• Store Brand

Q2. Why has your household not purchased any mayonnaise or mayonnaise type spread in the past 12 months? (MULTIPLE RESPONSE)

ROWS RANDOMIZE

Too much fat content

Not real ingredients

Uses a lot of artificial ingredients

Too many calories

Switched to other dressings or spreads

Q3. Please indicate how important each of the following attributes is to you when purchasing mayonnaise. Please use a scale from 1 to 5, where 5=Extremely Important and 1=Not At All Important. (TABLE)

ROWS RANDOMIZE

Is available in different sizes choose from

Has a selection of types (e.g. regular, light, thick) to choose from

Is regularly offered on sale

Is offered at a regular price Im willing to pay

Is made from natural ingredients (e.g. real egg yolks, vegetable or olive oil, vinegar or lemon juice)

Does not contain any non-essential ingredients such as sweeteners (e.g. high fructose corn syrup, sugar)

Is offered with reduced fat

Is low in fat

Is low in carbohydrates

Has no artificial colours, flavours, or preservatives

Is healthier than other types of spreads

Q4. Please indicate how satisfied you are with each of the following attributes when purchasing mayonnaise. Please use a scale from 1 to 5, where 5=Extremely Satisfied and 1=Extremely Unsatisfied. (TABLE)

ROWS RANDOMIZE

Has a selection of types (e.g. regular, light, thick) to choose from

Is regularly offered on sale and at a regular price Im willing to pay

Is offered with reduced fat and has no artificial colours, flavours, or preservatives

DEMOGRAPHICS

Finally, please tell us about you.

Qxx. What is your age? (SINGLE RESPONSE)

• 18-24 years old
• 24-34 years old
• 34-44 years old
• 44-54 years old
• 54-64 years old
• 64- 74 years old
• 74 years or older