Find at least 3 errors in the questionnaire below. They could be related to the types of questions, order bias, incorrect response options, sequence, branch logic or branch questions, anything related to asking good questions and questionnaire design. List the 3 errors and explain why they are errors. Re-write the question, or order, or suggest another way of presenting to fix the error (Rubrics 2.5 for "3 errors and explanation. 2.5 for rewrite or represent) Mayonnaise Survey PROGRAMMING NOTE: IF Q1. What mayonnaise or mayonnaise type dressing have you purchased in the past 12 months? (SINGLE RESPONSE) Definition and time frame to be confirmed by client-confirmed Hellmann's Heinz Kraft Store Brand Q2. Why has your household not purchased any mayonnaise or mayonnaise type spread in the past 12 months? (MULTIPLE RESPONSE) ROWS RANDOMIZE Too much fat content Not real ingredients Uses a lot of artificial ingredients Too many calories Switched to other dressings or spreads 3 6 9 112 15 Q3. Please indicate how important each of the following attributes is to you when purchasing mayonnaise. Please use a scale from 1 to 5, where 5-Extremely important and 1=Not At All Important. (TABLE) ROWS RANDOMIZE Is available in different sizes choose from Has a selection of types (e.g. regular, light, thick) to choose from Is regularly offered on sale Is offered at a regular price I'm willing to pay is made from natural ingredients (e.g. real egg yolks, vegetable or olive oil, vinegar or lemon juice) Does not contain any non-essential ingredients such as sweeteners (e.g. high fructose corn syrup, sugar) is offered with reduced fat Is low in fat Is low in carbohydrates Has no artificial colours, flavours, or preservatives Is healthier than other types of spreads Q4. Please indicate how satisfied you are with each of the following attributes when purchasing mayonnaise. Please use a scale from 1 to 5, where 5-Extremely Satisfied and 1-Extremely Unsatisfied. (TABLE) ROWS RANDOMIZE Has a selection of types (e.g. regular, light, thick) to choose from Is regularly offered on sale and at a regular price I'm willing to pay is offered with reduced fat and has no artificial colours, flavours, or preservatives DEMOGRAPHICS Finally, please tell us about you. Qxx. What is your age? (SINGLE RESPONSE) 18-24 years old 24-34 years old 34-44 years old 44-54 years old 54-64 years old 64-74 years old