Question: Find two commercials that target two DIFFERENT countries (e.g. US and a foreign country) of a global company. In other words, the same product is
Find two commercials that target two DIFFERENT countries (e.g. US and a foreign country) of a global company. In other words, the same product is being sold to two different countries and different commercials were alred in each country. Based on the commercials, compare and contrast the company's segmentation, targeting, and positioning strategies in these two countries and provide your reasoning, Please remember to include links to the commercials. For example, you can start from summarizing each commercial as the 1st step. Based on the commercials, in the 2nd step, talk about the segmentation variable and the target segment, as well as how differently or similarly the company positions their product in each market. Eg, based on the commercial you may infer that the company uses demographic segmentation and targets consumers from the middle class and young professionals. The companies can use the same strategies in both countries, or different strategies. It is okay if the strategies are the same you do NOT have to find commercials that target different populations in different countries). Find two commercials that target two DIFFERENT countries (e.g. US and a foreign country) of a global company. In other words, the same product is being sold to two different countries and different commercials were alred in each country. Based on the commercials, compare and contrast the company's segmentation, targeting, and positioning strategies in these two countries and provide your reasoning, Please remember to include links to the commercials. For example, you can start from summarizing each commercial as the 1st step. Based on the commercials, in the 2nd step, talk about the segmentation variable and the target segment, as well as how differently or similarly the company positions their product in each market. Eg, based on the commercial you may infer that the company uses demographic segmentation and targets consumers from the middle class and young professionals. The companies can use the same strategies in both countries, or different strategies. It is okay if the strategies are the same you do NOT have to find commercials that target different populations in different countries)