1. Find two examples other than those discussed in the chapter of marketer supported consumer generated content along with two examples of consumer generated content that is not officially supported by the company whose product is involved. Providethe web link to each and discuss how the information impacts on your attitude towards the companies involved.

2. Discuss the advantages and disadvantages of consumer-generated marketing. 

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In only a few short years, consumer-generated marketing has increased exponentially. It is also known as consumer-generated media, consumer-generated content and crowdsourcing. More than 100 million websites contain user-generated content. You may be a contributor yourself if you have ever posted a comment on a company's Facebook site, reviewed a product online, uploaded a video on YouTube, or sent a video from your mobile phone to a news website. This force has not gone unnoticed by marketers- and with good reason. Nielsen, the global ratings company, found that on average, consumer opinions posted online are one of the most trusted sources of information by Australian consumers, behind only consumer recommendations and newspapers." As a result, smart marketers encourage consumers to generate content. Queensland Tourism received tens of millions of dollars worth of publicity, and won three Grand Prix awards at the Cannes Advertising awards, for its campaign based on user-generated content, where people submitted applications to win the best job in the world'-living on a Queensland island for a year. Smith's Chips got 314 000 entries in its 'Do Us a Flavour competition to develop a new variety. The winner, Caesar Salad, chosen by an online poll and packs sold, beat three other finalists (BBQ Coat of Arms, Buttered Popcorn and Late Night Kebab)." However, consumer-generated marketing is not without problems just search I hate (insert company name)' in any search engine! In only a few short years, consumer-generated marketing has increased exponentially. It is also known as consumer-generated media, consumer-generated content and crowdsourcing. More than 100 million websites contain user-generated content. You may be a contributor yourself if you have ever posted a comment on a company's Facebook site, reviewed a product online, uploaded a video on YouTube, or sent a video from your mobile phone to a news website. This force has not gone unnoticed by marketers- and with good reason. Nielsen, the global ratings company, found that on average, consumer opinions posted online are one of the most trusted sources of information by Australian consumers, behind only consumer recommendations and newspapers." As a result, smart marketers encourage consumers to generate content. Queensland Tourism received tens of millions of dollars worth of publicity, and won three Grand Prix awards at the Cannes Advertising awards, for its campaign based on user-generated content, where people submitted applications to win the best job in the world'-living on a Queensland island for a year. Smith's Chips got 314 000 entries in its 'Do Us a Flavour competition to develop a new variety. The winner, Caesar Salad, chosen by an online poll and packs sold, beat three other finalists (BBQ Coat of Arms, Buttered Popcorn and Late Night Kebab)." However, consumer-generated marketing is not without problems just search I hate (insert company name)' in any search engine!

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1 1 Facebook fan pages are created by consumers but they are often officially supported by the company whose product is involved For example many celebrities and brands have fan pages on Facebook that ... View the full answer