Finding a job today is difficult, but developing your own personal brand will help you identify what makes you a valuable job candidate and understand how you can translate that to employers.

1)What questions might you ask yourself when developing your personal brand? Check all that apply.

a)What abilities would it be okay for me to exaggerate?

b)What special skills do I have?

c)How much money do I want to make?

d)What is my unique selling point?

2)Read the scenario, and answer the following question.

Joseph is working on his personal brand. After asking himself questions about his strengths, he's determined that his selling points are his facility with social media and his strong communication skills. He's now ready to write his tagline.

Which tagline would be best for Joseph?

a)Communicator and social networker

b)Excellent communicator with social media savvy

c)Very skilled at communicating with people in different ways with a particular talent for social media