Finding people to invest in your company, or to buy your goods or services, is essential. Fundamental innovation makes this difficult. Who is most likely to invest in our client or what leading edge market might there be for our client's product or service? What drives this initial investor or market? What does the necessity of finding this initial funding suggest about how our client needs to operationalize their innovation?

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Answer Finding initial investors or identifying leadingedge markets for a clients product or service can be challenging especially in the case of fundamental innovation where the concept or technology ... View the full answer