Question: Firm: Microsoft Plot Value Curves for the firm/unit and its key competitors using multiple competitive dimensions. Determine if the firm has differentiated itself from the

Firm: Microsoft

  • Plot Value Curves for the firm/unit and its key competitors using multiple competitive dimensions.
  • Determine if the firm has differentiated itself from the competition through any innovative, value-adding dimensions.
  • Recommend some new dimensions that the firm can add to its value curve (To do this, apply the various value innovation approaches to identify opportunities for providing greater value, and apply the 4-Action framework to explain how the firms business model might be modified to provide greater value).

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