Firms can often benefit from diversification into multiple product and service categories, because this strategy can help to create economies of scope. However, over-diversification can potentially damage a companys image and bottom line. Be a devils advocate (one who argues an opposing viewpoint to test the decision) by cautioning Nike about the dangers of over- diversification. Provide all of the rationale necessary, including an example of another company that overreached and suffered because of over-diversification, so that you can be very persuasive in your recommendations to the Nike strategic leaders. In general, how has the COVID-19 pandemic affected the manner in which firms should consider diversification efforts?