Firms deploy nonmarket capabilities to do what?

a) Add value

b) Beat the competition

c) Create new markets

d) Try new strategies

The collection of diverse interests, viewpoints, and preferences of the individuals in

society is known as what?

a) Public individualiality

b) Common sense

c) Public sentiment

d) Public wants and demands

Nonmarket positioning is influenced by a firms

a) Finances.

b) Market strategy.

c) Customers.

d) Competition.

The most effective means of integrating nonmarket strategies and market strategies is

to what?

a) Consider both strategies

b) Consider only nonmarket strategies

c) Consider only market strategies

d) Consider neither but come up with new strategies

In terms of strategy and nonmarket issue life cycle, Nike found itself reacting to what

rather than shaping the development of the issue?

a) The government only

b) Their own culture

c) Others actions

d) None are correct

The importance of nonmarket strategies is related to the control of a firms

a) Threats.

b) Plans.

c) People.

d) Opportunities.