Question: Firms that have adopted _ _ _ _ _ _ _ _ _ seek to do more than simply sell a product; they seek to

Firms that have adopted

_________

seek to do more than simply sell a product; they seek to learn as much as possible about their customers to satisfy and even delight them with goods and services over time.

Question

59

options:

non

-

profit marketing

customer relationship management

the marketing mix

management by objectives

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