QUESTION $4$:

Target Marketing is an important concept that enables marketers to serve their chosen markets$)$ successtully.

REQUIRED

$($A$)$ Discuss four bases that the marketer should use to segment household detergents

$(6$ marks$)$

$($B$)$ Discuss three strategies that the marketer would use in targeting the selected market segments

$(6$ marks$)$

$($C$)$ Discuss four factors that the marketer should consider in achieving market segmentation