Question: Firms use both the and models. In fact, these models complement each other in that one focuses outside the firm while the other focuses inside

Firms use both the and models. In fact, these models complement each other in that one focuses outside the firm while the other focuses inside the firm.
competition; competency
industry; competency
industry; capability
industrial organization (I/O); resource-based
 Firms use both the and models. In fact, these models complement

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