First Column

Second Column

$\_\_\_\_,\_\_\_\_,\_\_\_\_$ Descriptive Research A$.$ Experiments

B$.$ Focus Groups

$\_\_\_\_,\_\_\_\_,\_\_\_\_$ Quantitative Research C$.$ Dependent and Independent Variables

D$.$ Observations

$\_\_\_\_,\_\_\_\_,\_\_\_\_$ Exploratory Research E$.$ Depth Interviews

F$.$ Test Marketing

$\_\_\_\_,\_\_\_\_,\_\_\_\_$ Secondary Research G$.$ Word Association Tests

H$.$ Internal Databases

$\_\_\_\_,\_\_\_\_,\_\_\_\_$ Causal Research I. Person$-$Administered Survey

J$.$ Syndicated Data

$\_\_\_\_,\_\_\_\_,\_\_\_\_$ Qualitative Research K$.$ Computer$-$assisted or Online Survey