Question: First, complete the reading assignment. Then examine the external forces and internal factors at your organization. What are two key areas for external forces that

First, complete the reading assignment. Then examine the external forces and internal factors at your organization.
What are two key areas for external forces that your organization should be focused on and why?
What are two key areas for internal factors that your organization should be focused on and why?
What kinds of quantitative metrics could you use to monitor these areas? How would you use this data to drive business outcomes?
What qualitative data will you collect and why?

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