First, define, compare, and contrast the qualitative and quantitative research techniques and examine their strengths and limitations$.$

Then, explain the advantages and challenges of hybrid studies in research.

Visit the website of the National Opinion Research Center $($NORC$).$ This prominent research organization specializes in various research methodologies such as structured interviews, focus groups, case studies, site visits, and expert panels. In addition, NORC provides comprehensive and integrated services across the research cycle.

Practical application: On the NORC website, navigate to the "Services & Solutions" tab and select one of the categories below, then evaluate one of the services provided by NORC within that category in terms of its potential to support marketing researchers conducting all types of research, including qualitative, quantitative, or hybrid.

Categories:

Strategy & Planning

Design & Methodology

Data Collection & Management

Analytics & Data Sciences