FIRST PARAGRAPH

https://www.hypebot.com/hypebot/2019/09/5-tips-for-branding-yourself-in-the-music-biz.html

1) Find two musical artists/groups and discuss their message(s) to their audience. How do they convey this message?

2) Is there anything in this article with which you disagree? If so, please explain what and why.

3) Do you agree with the quote from the "successful DJ":"To blow up, it's 80% branding and business, 20% music." Please explain why you do or do not agree with this quote.

4) Did anything else strike you in this article?

SECOND PARAGRAPH

Please read this article about the recent tragedy in Seoul and the many cancellations and postponements of concerts and promotions resulting from this event. Answer the questions below in a discussion post.

https://apple.news/A7Y2fmRzqQWiYTtbGRdkk0w

1) What can the industry do to try to recoup money lost in the aftermath of this horrible incident?

2) What does the industry need to keep in mind in regard to ethics, mourning periods, etc?

3) Are there certain promotions that cannot be rescheduled or rebranded as a result of the Seoul tragedy?