First, read about ElectroCompt's plans to develop a new product to enhance individuals' experience with the Apple iphone. Then match the steps in the product development process to the corresponding actions. Because hundreds of millions of Apple iphones had been sold to date, ElectroCompt was eager to create an innovative accessory that would appeal to iphone users. A team of marketers and engineers created a list of potential products that could meet users' needs and introduce something unique to the marketplace. This team presented three ideas to a group of iPhone enthusiasts at MoreThanLikes, a social media firm whose employees rely on iPhones to do their jobs. MoreThanLikes employees work on the go, snapping socially relevant images and videos and accessing and updating their social media websites in real time while on the road. Because of this working lifestyle, it is essential that MoreThanLikes employees have reliable charging devices on hand at all times. Of the three product ideas that ElectroCompt presented, all voted most in favor of the protective sleeve with a battery- operated charger built into it-but it needed to be slim, lightweight, and inexpensive.ElectroCompt took this feedback and created an online questionnaire soliciting opinions about style, size. and price preferences for a recharger sleeve; they distributed this survey to a wider group of known iPhone users. The encouraging results of the survey lined up with the opinions of the users at MoreThanLikes. This motivated ElectroCompt to build two dozer streamlined, lightweight, lowcost sleeves called \"GoChargers,\" which they then asked the employees at MoreThanLikes to use for one week. They also pilot tested the product with a group local college students. Everyone loved the GoCharger. ElectroCompt took the feedback from both groups of trial users and incorporated it into the next set of sleeves it produced. It then shipped the GoCharger to "big box" stores across the country, where it sok well. l[Zine year later. ElectroCompt released a second version with a cooling system to prevent the battery from overheating. 5ales for the second version were even higher than those of the rst. those of the first. Market Testing [ Choose ] Concept Testing [ Choose ] v Product Development [ Choose ] V Idea Generation [ Choose ] v Evaluation of Results [ Choose ] Product Launch [ Choose ]