First, we could try to refine the use instructions that come inside the device$$s package. Our team has identified a number of potential points of confusion. We have edited the use instructions carefully and conducted some testing of the new wording. We are prepared to move forward with this revised set of instructions. It will certainly cost $$1$ million to print, distribute, and collate new instructions into our packaging and to make them available to current patients. It may cost more than that, but we will do the best we can with the $$1$ million.

Our second option is to spend the $$1$ million in a communication campaign with the doctors. We would use our field sales force to make sure that the doctor knows how to use the device properly, and that they are prepared to instruct the patient during an office visit. The $$1$ million would pay for travel on the part of our field sales force, as well as published materials that we could distribute to the physicians.

We are eager to move forward. We need to move quickly, particularly as the publishing of materials for both options will take at least a few days. Which option would you like to pursue? New instructions in the package or a communication campaign with the doctors?