First; You will need to access the hyperlink for further instructions to Set Up your own Google Analytics Demo Account. Once

activated, you will need to follow the tutorials. https://support.google.com/analytics/answer/6367342

Your report should help The Google Merchandise Store to better understand its customers and improve its decision-making,

you are required to conduct the following activities based on analysing relevant Audience Acquisition, Behaviour and Conversion

(ABC) reports provided by Google Analytics and supported by academic references:

1) Evaluating the website content and functionality and making recommendations for improving the organisation's website

for achieving its marketing objectives;

2) Identifying five Key Performance Indicators (KPI) for the company and justifying which Google Analytics metrics can be

used to measure the KPIs;

3) Identifying the key patterns of customer ABC reports, and making relevant suggestions for decision-making; and

4) Suggesting how the organisation should allocate its online marketing budget to improve customer conversion.