Question: Firstly , Choose one organisation that is from an emerging country Select two (2) other internationalised organisations from the same or similar industry to the
Firstly, Choose one organisation that is from an emerging country
Select two (2) other internationalised organisations from the same or similar industry to the organisation.
These two organisations must have already entered the same emerging market.
Secondly, compare and contrast the above two internationalised organisations in terms of:
1. When they entered into the emerging market (e.g. year or date)
2. The entry strategy they adopted in the emerging market
3. Possible reasons why they adopted that entry strategy
4. Any change in their strategy post-entry (i.e. since their entry)
Thirdly, conclude how the above information is likely to influence your choice (as the CEO of your selected organisation) of entry strategy.
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