firstly explain executive summary, then research from competitive analysis and SWOT analysis, the objective and metrics, describe the target audience you want to influence with your campaign internal and external, Brand positioning(how do you want to be perceived by customers, unique selling proposition( key message and targeted message), integrated strategy, Tactics, Communication Channels, you should create a separate budget for each tactic in this plan, Project plan and schedules, Evaluation, References

PART B - Marketing Communications Plan - "Canada's Kindest College - 55 marks Northem College has declared itself as "Canada's Kindest College" and has a registered trademark Your task is to create an Integrated Marketing Communications Plan for 2022-2023 using the promotional marketing mix to promote this new brand identity. A template along with specific instructions has been provided on Blackboard for you to use