• Firstly, study the Key Learning Materials (Synopsis: Understanding of the External Environment and Industry Analysis and the Competitive Profile Matrix).
• Secondly, review the Supplementary Reading Material (The External Assessment Nature of the External Audit)
• Thirdly, Use SULMS Discussion Forum to discuss the task with instructor and other students
• Finally, follow specific instructions to complete the assessment (T 2 Guidelines - Competitive Profile Matrix) and submit through the link provided (Assignment Activity)
• Before you complete the assessment, look at a sample CPM (T2 Sample Assignment)

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An Example of a Competitive Profile Matrix developed by the instructor based on an adaptation of a CPM model in Strategic Management Concepts and Cases (David 2013)
		Company 1 (NADEE)		Company 2 (ALSAFI)		Company 3 (SAVOLA)
CSF	Weight	Rating	Weighted Score	Rating	Weighted Score	Rating	Weighted Score
Advertising	0.20	1	0.20	4	0.80	3	0.60
Product quality	0.10	4	0.40	3	0.30	2	0.20
Price competitiveness	0.1	3	0.30	2	0.20	1	0.10
Management exp.	0.1	4	0.40	3	0.20	1	0.10
Financial position	0.15	4	0.60	2	0.30	3	0.45
Customer loyalty	0.2	4	0.80	3	0.60	2	0.40
Global expansion	0.1	5	0.50	5	0.50	3	0.30
TOTAL	1		3.20		2.30		2.15