Question: Fisher Publishing Inc. is doing a financial feasibility analysis for a new book. Editing and preproduction costs are estimated at $ 4 5 , 0
Fisher Publishing Inc. is doing a financial feasibility analysis for a new book. Editing and preproduction costs are estimated at $ The printing costs are a flat $ for setup plus $ per book.The authors royalty is of the publishers selling price to bookstores.Advertising and promotion costs are budgeted at $c The marketing department is also forecasting that,if the price is reduced by unit sales will be higher.Which price should be selected?Show calculations that support your recommendation.
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