Question: Fisher Publishing Inc. is doing a financial feasibility analysis for a new book. Editing and preproduction costs are estimated at $ 4 5 , 0

Fisher Publishing Inc. is doing a financial feasibility analysis for a new book. Editing and preproduction costs are estimated at $45,000 The printing costs are a flat $7000 for setup plus $8.00 per book.The authors royalty is 8% of the publishers selling price to bookstores.Advertising and promotion costs are budgeted at $8000.c. The marketing department is also forecasting that,if the price is reduced by 10%, unit sales will be15% higher.Which price should be selected?(Show calculations that support your recommendation.)

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