Fitbit, Inc. in 2017 Before beginning this exercise, you will need to read the Fitbit case. You will also need to review concepts in Chapters 1 through 5. The following questions will be covered in this exercise: 1. How would you assess the forces that impact competition in the activity-tracking industry? Prepare a Five Forces model of Competition to support your conclusions. 2. What are the key success factors for companies operating in or seeking to enter the activity-tracking industry? 3. What are the most important elements of Fitbit's competitive strategy? 4. Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some strategic options for Fitbit going forward? 5. Analyze the company's financial performance. Do trends suggest that Fitbit's strategy is working? 6. What recommendations would you make to Fitbit management to address the most important strategic issues facing the company? 2. What are the key success factors for... What are the key success factors for companies operating in or seeking to enter the activity-tracking industry? Select "yes" for those statements that are accurate and choose "no" for those that are not a. Key success factors in the wearable tracking device include clear market position, recognized bran name, quality control, inventory control, and the ability to keep pace with fashion trends. (Click to select)) b. Key success factors for this market include high quality parts, technology, and the number of suppliers in the market. ((Click to select)) c. Fitbit is considered a fairly new entrant into the market; they have not developed any of the key success factors needed to compete with companies such as Apple, Samsung, and Garmin. ( (Click to select)) d. A key success factor for this industry is a strong network of wholesale distributers. ( (Click to select) e. Fitbit created a first-mover advantage, but will need to focus on factors important to consumers in order to remain competitive. (Click to select) Fitbit, Inc. in 2017 Before beginning this exercise, you will need to read the Fitbit case. You will also need to review concepts in Chapters 1 through 5. The following questions will be covered in this exercise: 1. How would you assess the forces that impact competition in the activity-tracking industry? Prepare a Five Forces model of Competition to support your conclusions. 2. What are the key success factors for companies operating in or seeking to enter the activity-tracking industry? 3. What are the most important elements of Fitbit's competitive strategy? 4. Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some strategic options for Fitbit going forward? 5. Analyze the company's financial performance. Do trends suggest that Fitbit's strategy is working? 6. What recommendations would you make to Fitbit management to address the most important strategic issues facing the company? 2. What are the key success factors for... What are the key success factors for companies operating in or seeking to enter the activity-tracking industry? Select "yes" for those statements that are accurate and choose "no" for those that are not a. Key success factors in the wearable tracking device include clear market position, recognized bran name, quality control, inventory control, and the ability to keep pace with fashion trends. (Click to select)) b. Key success factors for this market include high quality parts, technology, and the number of suppliers in the market. ((Click to select)) c. Fitbit is considered a fairly new entrant into the market; they have not developed any of the key success factors needed to compete with companies such as Apple, Samsung, and Garmin. ( (Click to select)) d. A key success factor for this industry is a strong network of wholesale distributers. ( (Click to select) e. Fitbit created a first-mover advantage, but will need to focus on factors important to consumers in order to remain competitive. (Click to select)