Question: Five Forces Exercise: Consider the model and the data for analysis. The nursing home competitive market in Poughkeepsie, NY Industry competitors: Five nursing homes with

Five Forces Exercise: Consider the model and the data for analysis.

The nursing home competitive market in Poughkeepsie, NY Industry competitors: Five nursing homes with 1200 nursing home beds Potential new entrants: one or two possible new nursing homes Buyers: The hospitals discharge 960 individuals to nursing homes annually. Substitutes: 600 substitute beds (assisted living, independent living) and 100 community alternatives (medical model adult day care) Suppliers: There is one lab There are two major physician groups serving the community Using the Five Forces Model, describe how hard/easy it would be to recruit customers if you were a new nursing home coming into this service area. If you operated a nursing home in the service area, how hard/easy would it be to continue to recruit customers if a new nursing home enters this service area. Remember use the model to explain your responses.

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