Question: Five general criteria are often used to select target segments. They include: ( 1 ) the size of the market; ( 2 ) expected growth

Five general criteria are often used to select target segments. They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment; and compatibility with the organization's objectives and resources.
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Five general criteria are often used to select target segments. They

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