Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded

offerings of rival companies include

failing to produce branded footwear with at least a $9-$star S$/$Q rating.

failing to spend more on branded and search engine advertising than any other rival in each of the four geographic regions.

failing to have a product line that includes $500$ models$/$styles of branded footwear.

trying to charge too big a price premium for the degree of differentiation and enhanced buyer appeal the company actually

achieves vis$-$a$-$vis the branded footwear offerings of other companies also pursuing competitive efforts to differentiate their

product offerings.

overspending on TQM$/$Six Sigma programs and best practices training for production workers, not charging prices that are

below the industry average in the Internet and Wholesale segments in all four geographic regions, and not aggressively bidding

for and winning celebrity endorsement contracts.